is focused on fulfilling the requirements of lower income and middle-income groups of the society. We offer Financial Services for Micro Enterprises Loans, SME Loans, Home Loans. Soon we will offer Two Wheeler Loans, Used Car Loans, and Commercial Vehicle Loans to satisfy their varied needs. The focus remains on the vast lower income and middle income groups of the society, spread across urban, semi urban and rural areas, and including formal and informal sector.

We aim to acquire a significant market share in financial services distribution with assessment performed from various perspectives of creditability in absence of proper and systematic credit documents, including credit worthiness through other channels. We are also leveraging on the distribution network of partner MFI-NBFCS/NBFCS/HFCs/franchisees, thus extending financial services to the underpenetrated states and the BOP segment.